Individual skill
37-social-caption-global
Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok, Facebook, or X — hook, mobile-readable body, two A/B variants, platform-correct hashtags, written to brand voice and funnel stage. Trigger on 'write a caption', 'Instagram caption', 'LinkedIn post copy', 'TikTok caption', 'caption for this photo', 'we have the image but no words'. Also use when the user drops a picture and asks what to write with it. Not for — paid ad copy with character limits and policy, see `05-ad-copy-global`; the spoken lines in a video, see `04-script-video-global`; the brief that precedes writing, see `36-content-brief-global`; long-form authority posts, see `26-thought-leadership-content-global`.
skills/en/37-social-caption-global/SKILL.md
Source commit fe33cb1a47e6140d3693651acbb743e2b1b5b26f
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- Observed behavior
- Local scripts
- Last checked
- Nov 10, 2026
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- 645
- Repository last updated
- Nov 5, 2026
- License
- MIT
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# Social Caption (Global)
Organic captions for owned social posts on Instagram, LinkedIn, TikTok, Facebook, and X. A good caption has a hook strong enough to stop the thumb, a body that earns the scroll, and a CTA clear enough that the reader knows what to do. Written for someone reading on a phone, moving fast.
**Not this skill:** paid ad copy — different constraints (ad policy review, character limits in placements, primary text truncation, iteration against CPA). Use `05-ad-copy-global`.
## Information gathering
Read the Brand Voice Document (`35-brand-voice-global`) and the content brief (`36-content-brief-global`) first. If the brief already sets angle, hook direction, and CTA, use them — do not re-ask. If both are missing, ask up to 4 questions:
1. **What is the product, service, or topic — and is there a real number, testimonial, or case study available?**
2. **Which funnel stage?** TOFU (awareness) / MOFU (consideration) / BOFU (conversion)
3. **Which channel?** Instagram / LinkedIn / TikTok / Facebook / X
4. **What is the intended CTA and target length?** (comment / click / DM / book / buy — short under 100 words / medium 100-200 / long over 200)