Individual skill

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

modules/personal-branding/en/22-personal-brand-context-global/SKILL.md

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Observed behavior: Local scripts
Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 645
Repository last updated: Nov 5, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

agent-skills Repository topic
ai-agents Repository topic
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chatgpt Repository topic
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claude-plugin Repository topic
content-marketing Repository topic
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marketing Derived category
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README.mddoc · 4,471 bytes
SKILL.mdcore · 11,333 bytes
variants/01-us.mddoc · 17,557 bytes
variants/02-eu.mddoc · 16,407 bytes
variants/03-sea.mddoc · 17,410 bytes
variants/04-latam.mddoc · 18,389 bytes

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# Personal Brand Context (Global Foundation)

> **Foundation skill for the GLOBAL personal brand cluster** — runs BEFORE every other global PB skill (23-28). Creates `.agents/personal-brand-context-global.md` with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.
>
> **Parallel to `product-marketing-context-global`:** That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

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## For newbies

### Who is this skill for?

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