Individual skill
07-marketing-report-global
Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.
skills/en/07-marketing-report-global/SKILL.md
Source commit fe33cb1a47e6140d3693651acbb743e2b1b5b26f
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- Local scripts
- Last checked
- Nov 10, 2026
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- Repository last updated
- Nov 5, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
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- marketing Derived category
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SKILL.mdcore · 11,562 bytes
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# Marketing Report (Global)
## Information gathering
Ask up to 4 questions before reporting:
1. **Reporting period?** Week (which week, from-to dates) or month (month/year)?
2. **Available data?** Provide: ad spend, messages, leads, bookings, customers, revenue. If incomplete, note what's missing to ask.
3. **Targets set?** What KPIs were committed for this period? (revenue, leads, CPMess, ROAS). If none — use industry benchmarks.
4. **Channels running?** Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Email/SMS). List all.
---
## Core principles