Individual skill

17-pricing-strategy-global

Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.

skills/en/17-pricing-strategy-global/SKILL.md

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Repository stars (not skill ratings): 645
Repository last updated: Nov 5, 2026
License: MIT

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SKILL.mdcore · 12,962 bytes
variants/01-us.mddoc · 6,870 bytes
variants/02-eu.mddoc · 7,345 bytes
variants/03-sea.mddoc · 8,188 bytes
variants/04-latam.mddoc · 9,242 bytes

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# Pricing Strategy (Global)

> Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.

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## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|
| Founder setting initial pricing | First product launch, no historical data |
| DTC brand optimizing pricing page | Already selling, want to lift conversion or margin |