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56-retargeting-plan

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Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', 'lookalike', 'tep warm', 'khach xem roi khong mua'. Khong dung cho — tim tep moi hoan toan thi dung skill 51-audience-research; keo lai khach da mua roi bo di thi dung skill 69-giu-chan-khach-hang.

skills/vi/56-retargeting-plan/SKILL.md

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# Retargeting Plan — Chuyen Doi Warm Audience

> Retargeting = noi chuyen voi nguoi da biet minh — message phai khac hoan toan cold ads. Ho can duoc xu ly objection, khong can raise awareness lai tu dau. Khong bao gio show cung 1 ad cho ca cold va warm.

## Thu thap thong tin

Hoi toi da 4 cau:

1. **Platform va san pham/offer dang retarget?** Meta / TikTok / Google / Zalo?
2. **Co pixel / event data chua? Loai event nao dang co?** (video view, page engage, LP visit, add to cart, lead form, purchase) — neu chua co, setup `53-tracking-setup` truoc, cho tich luy data.
3. **Kich thuoc tep warm hien tai?** (uoc luong tu Events Manager / Audience tab — tep qua nho thi chua chay duoc)
4. **Budget du kien va objection chinh cua khach la gi?** (gia? tin tuong? chua gap? de sau?)

## Nguyen tac
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