Individual skill

10-reverse-kpi-global

Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

skills/en/10-reverse-kpi-global/SKILL.md

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SKILL.mdcore · 10,772 bytes
variants/01-us.mddoc · 6,981 bytes
variants/02-eu.mddoc · 8,272 bytes
variants/03-sea.mddoc · 8,189 bytes
variants/04-latam.mddoc · 9,515 bytes

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# Reverse KPI Calculation (Global)

Calculate marketing budget by working backward from revenue goal — or forward from available spend to expected revenue. Universal math; currency and benchmark numbers vary per region (US/EU/SEA/LATAM).

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## For newbies — Read this first

If you've never run a reverse KPI calc:

1. **Reverse KPI = working backward from a goal.** Instead of "I'll spend $5K and see what happens," you say "I want $50K in revenue, so I need X impressions, Y leads, Z customers — therefore the budget is $W."
2. **It works in two directions:**
   - Backward: Revenue target → required spend (when you have a goal)
   - Forward: Available spend → expected revenue (when you have a budget)