Individual skill

18-referral-program-global

Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

skills/en/18-referral-program-global/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 645
Repository last updated: Nov 5, 2026
License: MIT

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SKILL.mdcore · 15,096 bytes
variants/01-us.mddoc · 8,396 bytes
variants/02-eu.mddoc · 8,466 bytes
variants/03-sea.mddoc · 7,888 bytes
variants/04-latam.mddoc · 9,716 bytes

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# Referral Program (Global)

> Word of mouth is the highest-LTV acquisition channel in every region. But the LEGAL framework around how you contact referred prospects differs HUGELY: TCPA (US, SMS), GDPR (EU, all channels), PDPA (SEA), LGPD (LATAM). Pick the right region variant or get fined.

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## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|
| DTC brand wanting cheaper acquisition | Already at USD 30 CAC; want USD 10 CAC via referral |
| SaaS adding viral loop | Existing PMF; want negative CAC growth |