Individual skill

26-thought-leadership-content

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang — 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho — copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

modules/personal-branding/vi/26-thought-leadership-content/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 645
Repository last updated: Nov 5, 2026
License: MIT

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# Thought Leadership Content — Long-form Personal Brand

> Long-form text de **mua trust** va **build authority** — KHAC ad copy ban hang (skill 05). Skill nay khong ban hang truc tiep, ma xay vi the chuyen gia qua noi dung gia tri.

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## 1. Cho nguoi moi (Newbie section)

### Long-form la gi?

Long-form = bai viet **>500 tu** (LinkedIn, FB ca nhan, Newsletter) co cau truc, dan dat tu duy nguoi doc tu A den Z. Khac short-form (caption <100 tu) va ad copy (125 ky tu hook + CTA chot don).

### Khac biet voi 2 dang khac