Individual skill

21-audit-ads-performance

Dung khi can ra soat CAU HINH tai khoan quang cao mot cach he thong — 6 khau tu account, campaign, adset, creative, landing den tracking, cham Health Score theo do phu (pass/fail/unknown), tinh diem hoa von, gan verdict HOLD/FIX/TEST/INVESTIGATE cho moi phat hien va soan de xuat thay doi dang nhap. Kich hoat khi user nhac 'audit tai khoan ads', 'kiem tra tai khoan quang cao', 'health score ads', 'tai khoan chay kem qua', 'setup ads co dung khong', 'review tai khoan Meta'. Ho tro Meta, TikTok, Google, Zalo Ads. Khong dung cho — so xau tuan nay / vi sao CPA tang dot ngot thi dung skill 03-danh-gia-hieu-suat; quang cao san (GMV Max, Shopee Ads, Lazada) thi dung skill 76-van-hanh-san-tmdt; lap ngan sach ky moi thi dung skill 54-media-plan.

skills/vi/21-audit-ads-performance/SKILL.md

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# Audit Ads Performance — Health Score theo do phu & Action Plan

> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).

> **Skill nay khac `03-danh-gia-hieu-suat` o cho:**
> - `03` = So xau tuan nay, vi sao CPA tang dot ngot — chan doan trieu chung
> - `21` = Audit cau hinh tai khoan (setup, cau truc, tracking, creative) — cham Health Score theo do phu va tim loi he thong
> - Quang cao noi san (GMV Max, Shopee Ads, Lazada) → `76-van-hanh-san-tmdt`

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## Thu thap thong tin

Doc `.agents/product-marketing-context.md` truoc (quy tac 1): CPA muc tieu (tu `10-tinh-kpi-nguoc`), AOV, bien dong gop truoc ads, noi chot don (web / san TMDT / inbox). Chi hoi phan con thieu, toi da 4 cau:
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