Individual skill

28-community-building

Dung khi mot CA NHAN muon xay CONG DONG quanh minh — Zalo Group, Telegram, Facebook Group, Skool, Mighty Networks, Discord: blueprint 3 lop public / member / inner, luong onboarding 7 ngay, nghi thuc tuong tac hang tuan, playbook kiem duyet, chi so kich hoat va cac loi thuong gap o VN. Kich hoat khi user nhac 'xay cong dong', 'Zalo group', 'Facebook group rieng', 'Skool community', 'membership site', 'group im lang khong ai noi', 'gom nguoi theo doi vao mot cho'. Khong dung cho — kiem tien tu cong dong thi dung skill 27-personal-brand-monetize; rai seeding duoi bai dang thi dung skill 38-seeding-plan; giu chan khach da mua cua doanh nghiep thi dung skill 69-giu-chan-khach-hang.

modules/personal-branding/vi/28-community-building/SKILL.md

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# Community Building — Cong Dong Quanh Personal Brand

> Audience = nguoi follow ban. **Community = nguoi noi chuyen voi nhau** quanh ban. Khac biet co ban: Audience scale theo so, community scale theo connection. Skill nay xay community lam **moat** cho personal brand — khong the copy.

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## 1. Cho nguoi moi (Newbie section)

### Audience vs Community — khac biet quan trong

| Tieu chi | Audience | Community |
|----------|----------|-----------|
| Quan he | 1-many (ban → follower) | many-many (member ↔ member) |
| Owner | Ban | Ban + member co-create |