Individual skill

42-image-brief-global

Use when ONE static image needs a full brief for a designer or photographer — visual objective, concept and mood, composition, overlay copy, colors and fonts read from the brand guideline, per-channel dimensions, deliverables, and approval criteria. Trigger on 'image brief', 'banner brief', 'thumbnail brief', 'brief for the designer', 'how should this graphic look', 'the design came back wrong again'. Also use when the user has a post idea and needs to explain the visual. Not for — a multi-slide sequence, see `43-carousel-brief-global`; tool-level production steps in Canva or Figma, see `45-design-tool-brief-global`; generating the image with AI, see `30-design-master-global`; an urgent same-day swap, see `48-quick-visual-brief-global`.

skills/en/42-image-brief-global/SKILL.md

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# Image Brief (Global)

A good image brief means the designer finishes without a single clarifying call. Communicate the feeling you want, not just "make it look good". Colors, fonts, and logo usage come from the brand guideline (`46-brand-guideline-global`), never invented here.

## Information gathering

Read `.agents/product-marketing-context-global.md`, the brand guideline, and the asset list (`41-campaign-asset-list-global`) if available. If information is missing, ask up to 4 questions:

1. **Image type and subject?** Social post, ad banner, thumbnail, product shot, lifestyle, or infographic — attached to which campaign or content piece?
2. **Channel and dimensions?** Meta, TikTok, LinkedIn, Pinterest, website, or email — ratio 1:1, 4:5, 9:16, 16:9, 2:3, or custom?
3. **Visual objective and copy?** Stop the scroll, build trust, or drive the click — is the headline, subtext, and CTA written and approved?
4. **Constraints?** Reference images (link or file), deadline, maximum number of revision rounds?

## Principles
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