Individual skill

57-next-ads-plan

Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao ket qua lap ke hoach ads', 'ads thang toi'. Khong dung cho — lap media plan lan dau khi chua co data thi dung skill 54-media-plan; chan doan tai sao ky vua roi kem thi dung skill 21-audit-ads-performance.

skills/vi/57-next-ads-plan/SKILL.md

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Repository last updated: Nov 5, 2026
License: MIT

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# Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

> Plan khong co data cu = doan mo = dot tien. Thu tu bat bien: Quet data → Nhan winner → Fix/dung loser → Test hypothesis moi. Day la skill cuoi chuoi performance va la skill dau cua chu ky moi.

## Thu thap thong tin

### Buoc 0 — LUON quet data cu truoc (input bat buoc)

Truoc khi viet bat ky dong plan nao, phai co:

1. **Performance report ky truoc** (tu `07-bao-cao-marketing` hoac dashboard tracking) — spend, CPL, ROAS, leads, don theo kenh/campaign/creative.
2. **Audit neu ky truoc co van de** (tu `21-audit-ads-performance` / `03-danh-gia-hieu-suat`).
3. **KPI target ky moi** — giu hay doi? (neu doi, tinh lai bang `10-tinh-kpi-nguoc`)
4. **Budget ky moi va offer/san pham moi se chay** (neu co).