Individual skill

47-design-review-global

Use when a finished DESIGN needs scoring and feedback — brand consistency, hierarchy plus readability plus accessibility, conversion elements, and platform fit, 10 points each, with per-issue feedback in issue, why, and how-to-fix form and a verdict of approve, minor fix, or redo. Trigger on 'design review', 'review this design', 'score this creative', 'is this design good', 'brand check on this banner', 'can we ship this or not'. Also use when the user just sends an image and asks for thoughts. Not for — reviewing copy and briefs, see `62-marketing-review-global`; writing the brief before production, see `42-image-brief-global`; the brand rules being checked against, see `46-brand-guideline-global`.

skills/en/47-design-review-global/SKILL.md

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# Design Review (Global)

Reviewing design is not about liking it. It is checking whether the design does its job. Beautiful work that does not convert has failed. Converting work that breaks the brand has also failed. Feedback must be specific enough for the designer to act without asking.

## Information gathering

Read the brand guideline (`46-brand-guideline-global`) and the originating brief. If information is missing, ask up to 4 questions:

1. **What is being reviewed?** File, screenshot, or share link — and what type (social post, ad banner, carousel, landing page, email)?
2. **Objective and funnel stage?** Awareness, trust, or conversion — TOFU, MOFU, or BOFU?
3. **Which channel does it run on?** Meta, TikTok, Instagram, LinkedIn, Pinterest, email, or website?
4. **Which brand guideline applies?** If none exists, the brand section can only be scored loosely — propose running `46-brand-guideline-global` first.

## Principles