Individual skill
35-brand-voice-global
Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft feels wrong. Not for — the visual side of brand, see `46-brand-guideline-global`; positioning and the message, see `58-positioning-global`; approving one specific piece, see `62-marketing-review-global`.
skills/en/35-brand-voice-global/SKILL.md
Source commit fe33cb1a47e6140d3693651acbb743e2b1b5b26f
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- Observed behavior
- Local scripts
- Last checked
- Nov 10, 2026
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- 645
- Repository last updated
- Nov 5, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
- ai-agents Repository topic
- anthropic Repository topic
- chatgpt Repository topic
- claude-code Repository topic
- claude-plugin Repository topic
- content-marketing Repository topic
- copilot Repository topic
- cursor Repository topic
- gemini Repository topic
- marketing Derived category
- writing Derived category
- design Derived category
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# Brand Voice (Global)
The foundation skill of the content cluster. Every other content skill — `36-content-brief-global`, `37-social-caption-global`, `04-script-video-global`, `05-ad-copy-global`, `14-email-marketing-global`, `38-community-seeding-global` — reads this document before writing. Without it, output is technically correct and tonally inconsistent.
## Information gathering
Read `.agents/product-marketing-context-global.md` and any existing brand guideline first. If information is missing, ask up to 4 questions:
1. **What does the brand sell, to whom, at what price point — and what should a reader feel after reading its content?**
2. **Which 3 adjectives describe the brand's actual character — and how must the brand never be perceived?**
3. **Is there a brand or writer whose voice is close to the target?** (reference only, never to copy)
4. **What words do customers use when they talk about the brand or category?** Paste real reviews, comments, support tickets, or call notes — this is the single most valuable vocabulary source.
## Principles