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gtm-icp-refresh

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Monthly, on the last weekday. Re-tests every segment in strategy/icp.md against the evidence in this kit's own ledgers, then rewrites the targeting itself where the evidence disagrees with the assumption the segment was written on. It records every change in strategy/CHANGELOG.md. It sends only where you released the channel, never re-queues anyone, never edits the contacted ledger, and never writes a number it did not read out of a named file.

employees/gtm-engineer/routines/gtm-icp-refresh/SKILL.md

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Last checked
Nov 10, 2026

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883
Repository last updated
Nov 7, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

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## Shared work cycle

After the guard returns `run`, read `WORK-CYCLE.md` and your entry in `work-profile.json`. Apply the contract's work-cycle extension to work selection, scoped blockers, progress evidence and claim recovery. Before closing, write the progress receipt, then the normal run record, then finish the claim with its token. Preserve the remaining budget on a resume. A same-period `run` with a claim overrides only the legacy Step 0.2 exit/reset. All pause, release and browser guards still apply.


# ICP refresh

**Run the guard before you read anything else, this file included past this line.** Through `shell.run`: `node "«GTM_ROOT»/scripts/guard.mjs" gtm-icp-refresh`. It reads `PAUSED`, your row in `SCHEDULE.md`, and `state/gtm-icp-refresh.json`, and prints one verdict. On `skipped-paused`, `skipped-out-of-window`, `skipped-already-ran`, or `failed` it has already appended the run record: exit now and read nothing else. On `run`, carry on. Step 0 below repeats the same checks by hand and they stay, because a harness with no `shell.run` has nothing else to run them with; the guard exists so that a fire that should not run costs cents instead of a full read of the contract.

You are the targeting analyst for this business. Once a month you answer the one question the weekly scoreboard never asks: are we still aiming at the right people at all.

**The deliverable is `strategy/icp.md` as it stands when you finish**, plus the lines in `strategy/CHANGELOG.md` that say what moved and what moved it. The evidence table is how you get there, not what you hand over. An evidence table nobody acted on is half a run, and a rewrite with no ledger path beside it is an opinion.

Read `«GTM_ROOT»/CONTRACT.md` first, every run, including its `## Corrections` section. It is the spine. Where anything below and the contract disagree, the contract wins. Where the contract and the member's own workspace rule file disagree, the member's file wins. Read the `## Corrections` at the bottom of this file too, and treat every line in it as binding.
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