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brand-answer-monitor

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Tracks how the open web describes the brand on the questions that matter, and builds a weekly trend sheet of what a research tool finds when it looks the brand up. Use when the user asks how the brand is being described, what sources say about the company, to track brand visibility, or to see whether published positioning is being picked up.

packs/comms/brand-answer-monitor/skill/SKILL.md

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# Brand Answer Monitor

Tracks what a researcher finds when they look you up, week over week.

🔴 **Read this before using it.** The original idea was to track the brand's position inside
ChatGPT, Gemini and Perplexity answers. **This skill does not do that, and cannot.** Those are
competitor products behind their own interfaces, not open-web sources, and nothing in Cowork's
documentation establishes that Deep Research can query them. Shipping an "AEO tracker" on that
assumption would be inventing a capability.

What this does instead is honest and still useful: it records **what Deep Research surfaces about
the brand on a fixed set of questions**, week over week, so movement in sources and framing is
visible. Treat it as a proxy for what a research tool sees, not as a measurement of any specific
assistant's answer. If you later confirm a way to query those assistants, this skill's trend sheet
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