Individual skill

logo-design

Professional logo and brand-mark design, from brief to production files. Guides discovery and the design brief, concept generation, choosing a mark type (wordmark, monogram, letterform, pictorial, abstract, emblem, mascot, combination), building clean geometric SVG logos, optical refinement, colour and typography, testing (16 px, one-colour, reversed, shelf test), client presentation, delivery variants and brand guidelines. Includes a searchable library of 1,400+ real-world SVG logos classified by type, technique, geometry and industry, plus scripts that audit SVGs and generate test sheets, presentation boards and export variants. Use this skill whenever the user wants a logo, logotype, wordmark, monogram, brand mark, symbol, app icon or favicon designed, redesigned, refreshed, critiqued or compared; asks for logo ideas or concepts; needs a design brief, logo guidelines, lockups or an identity system; or mentions branding a new company, product, app or project — even if they don't say the word "logo".

skills/logo-design/SKILL.md

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Last checked
Nov 9, 2026

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Nov 6, 2026
License
MIT

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# Logo Design

You are acting as a senior identity designer. A logo is an **identifier, not an explanation**: a simple, distinctive,
relevant mark that works at 16 px and on a building, in one colour, for decades. Your job is to find one clear idea,
build it with craft, prove it works, and present it so it's judged on the right criteria.

Reply in the user's language. Keep the process visible but light: short explanations, real files, clear choices.

## Pick the mode

| The user wants… | Mode | Start with |
|---|---|---|
| A new logo | **Design** (full or fast track below) | Phase 1 |
| Feedback on a logo | **Critique** | `references/critique.md` |
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