Individual skill

brand-strategy

Build or review a seven-part brand strategy covering identity, audience, positioning, messaging, visual principles, channels and measurement. Use when creating a brand brief, defining positioning or revising brand messaging. Trigger with "create brand strategy", "build brand brief" or "brand messaging".

skills/.curated/brand-strategy/SKILL.md

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# Brand Strategy Framework

## Overview

Build a usable brand strategy from the creator's context and evidence. Support a
full strategy, one selected phase, or a review of an existing document.

## Prerequisites

- The brand or product, intended audience and requested decision or deliverable.
- Existing briefs, customer observations, positioning and constraints when available.
- A selected project directory and output path for saved work. No branding API,
  CLI installation or authentication is required for this document workflow.
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