Individual skill
transcreation
Transforms marketing content across languages and markets through transcreation — adapting message, tone, and cultural references instead of translating word for word — while honoring per-locale brand rules and a do-not-translate glossary. Use when localizing content or when a locale is set. Trigger with "transcreate", "localize", "adapt for a market", or "/localize".
plugins/productivity/content-multiplier/skills/transcreation/SKILL.md
Source commit 0500b275e963c027f6b410e8c49c0446945c574e
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- Yes
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- Observed behavior
- Not checked yet
- Last checked
- Nov 12, 2026
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- Repository stars (not skill ratings)
- 2,917
- Repository last updated
- Nov 12, 2026
- License
- MIT
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- ai Repository topic
- automation Repository topic
- claude-code Repository topic
- devops Repository topic
- mcp Repository topic
- ai-agents Repository topic
- anthropic Repository topic
- claude-code-plugins Repository topic
- developer-tools Repository topic
- llm Repository topic
- localization Declared skill tag
- transcreation Declared skill tag
- marketing Declared skill tag
- content Declared skill tag
- internationalization Declared skill tag
- marketing Derived category
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SKILL.mdcore · 5,286 bytesSKILL.mdcore · 5,286 bytesSKILL.mdcore · 5,286 bytesreferences/locale-checklist.mddoc · 3,940 bytesreferences/transcreation-guide.mddoc · 5,378 bytes
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# Transcreation
## Overview
Transcreation adapts content into another language so it feels native, preserving intent, brand voice, and emotional impact rather than translating literally. The wording is reworked; the effect is kept.
Literal translation breaks marketing: idioms fall flat, humor is lost, and register goes wrong.
This skill loads the base brand profile and the target locale's overrides, reworks the copy for that market,
protects do-not-translate glossary terms, and re-checks compliance and channel limits for the new language.
It is instruction-driven and writes localized files, with no accounts, keys, or network access.
## Prerequisites
- Source content to localize and one or more target locales in `xx-XX` form (for example `de-DE`, `ja-JP`).