Individual skill

ig-dm

Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups. Use when the user says "DM this person", "what do I send them", "outreach message", "how do I follow up", "pitch this brand", or is reaching out to someone specific.

skills/ig-dm/SKILL.md

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Last checked
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Sep 13, 2026
License
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# ig-dm

Instagram DMs are the only place on the platform where money actually changes
hands, and they are also where most accounts burn the goodwill their content
earned. The difference is entirely about who moved first.

## The three kinds of DM, and only three are worth writing

**1. The reply to a hand raised.** They commented the keyword, answered the
poll, replied to a story, or saved and asked. They moved first. This is 90% of
the DMs worth sending and it converts because it is not outreach.

**2. The warm approach.** Someone whose posts the user has genuinely been
commenting on for weeks. There is a shared thread of conversation already.
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