Individual skill

ab-test-setup-and-analysis

Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.

skills/ab-test-setup-and-analysis/SKILL.md

Source commit b3bdcd618a61034509f66e48ac0bb588f8defceb

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Last checked

Nov 9, 2026

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