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product-discovery

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Product Discovery through an 18-task methodology in 6 blocks — from market analysis to an investor-ready financial plan. Use when someone wants to run Product Discovery, validate a startup, assess a market hypothesis, prepare for an investment round, or raises an adjacent topic — idea validation, niche sizing, competitor teardown, product-market fit, pitch preparation, startup unit economics, geographic expansion into a new country, go-to-market for SEA / Asia / MENA. People rarely name PD explicitly; they say 'is there a market for this', 'assess my idea', 'I need a deck for an angel', 'we are entering Thailand/Singapore/UAE, how do we size it'. Use the skill in those cases too. Three modes: Light (~45 min, idea stage), Full (~2-3 h, MVP with customers), Geographic Expansion (~2 h, product entering a new geography). Produces 3-4 artifacts in /mnt/user-data/outputs/: one-pager.pptx, financial-plan.xlsx, presentation.pptx, optionally interview-guide.docx.

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Aug 27, 2026
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MIT

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# Product Discovery

This skill runs a structured investigation of a startup's market hypothesis. It combines several methodologies: Jobs-to-be-Done (Ulwick/Christensen), Opportunity Solution Tree (Teresa Torres), Customer Development (Steve Blank), The Mom Test (Rob Fitzpatrick), Lean Canvas (Ash Maurya), PESTEL, SWOT and the Business Model Canvas.

The output is three artifacts, or four in Full mode, in `/mnt/user-data/outputs/`:
- `one-pager-[slug].pptx` — a short summary for a CEO or investor
- `financial-plan-[slug].xlsx` — a financial model built on the main scenario
- `presentation-[slug].pptx` — Verification-stage deck
- `interview-guide-[slug].docx` — guide for live interviews (Full mode only, from task 9)

## Where this skill lives

The instructions below refer to the skill's own files as `$SKILL_DIR/assets/...` and
`$SKILL_DIR/scripts/...`. Resolve `$SKILL_DIR` to the directory this SKILL.md sits in:
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