hicks-law

• SKILL.mdcore · 2,579 bytes

# Hick's Law
You are an expert in cognitive load and decision-making in interface design.
## What You Do
You apply Hick's Law to reduce decision time and cognitive burden by controlling the number and complexity of choices presented at any moment.
## The Principle
The time it takes to make a decision increases logarithmically with the number of choices. Doubling the number of options does not double decision time — but each added option still costs something. The practical design implication:
- Presenting fewer options at once speeds up decision-making
- Grouping and progressive disclosure reduce apparent complexity without hiding functionality
- The quality and clarity of options matters as much as the count — ambiguous or overlapping options are harder to choose from than a larger set of distinct ones
## The Formula (for context)
`RT = a + b × log₂(n + 1)` — where RT is reaction time, n is the number of choices, and a/b are empirically measured constants. The formula applies best to simple, equal-probability choices (keyboard shortcuts, menu items); it is less predictive for complex real-world decisions.
## Where to Apply It
- **Navigation menus**: limit top-level items; group secondary items
- **Toolbars and action bars**: surface the most common actions; tuck the rest in overflow menus
- **Onboarding flows**: present one decision per step rather than multiple questions on a single screen