Individual skill
seo-local
Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
seo-skills/seo-local/SKILL.md
Source commit 02cfefb3a213041de8b80bc659ebc5f17b5e746a
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- Yes
- Scanner rules are current
- Yes
- Repository scan complete
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- Skill scan complete
- No
- Observed behavior
- Instructions only
- Last checked
- Nov 11, 2026
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Repository context
- Repository stars (not skill ratings)
- 163
- Repository last updated
- Jun 28, 2026
- License
- MIT
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- ai-citation Repository topic
- ai-visibility Repository topic
- claude Repository topic
- claude-skills Repository topic
- geo Repository topic
- skills Repository topic
- dev-gtm Repository topic
- marketing Derived category
- legal Derived category
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# Local SEO Analysis (March 2026)
## Key Statistics
| Metric | Value | Source |
|--------|-------|--------|
| GBP signals share of local pack weight | 32% | Whitespark 2026 |
| Proximity share of ranking variance | 55.2% | Search Atlas ML study |
| Review signals share (up from 16%) | ~20% | Whitespark 2026 |
| Google searches seeking local info | 46% | Industry data |
| Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed |
| ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 |
| ChatGPT local conversion rate | 15.9% | Seer Interactive |
| Google organic local conversion rate | 1.76% | Seer Interactive |