Individual skill
blog-brand
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
plugins/writing-skills/skills/blog-brand/SKILL.md
Source commit 02cfefb3a213041de8b80bc659ebc5f17b5e746a
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- No
- Repository scan complete
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- Skill scan complete
- No
- Observed behavior
- Not checked yet
- Last checked
- Nov 6, 2026
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Repository context
- Repository stars (not skill ratings)
- 160
- Repository last updated
- Jun 28, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ai-citation Repository topic
- ai-visibility Repository topic
- claude Repository topic
- claude-skills Repository topic
- geo Repository topic
- skills Repository topic
- dev-gtm Repository topic
- writing Derived category
- marketing Derived category
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# Blog Brand: Durable Editorial Context
Generates two project-root files that every blog sub-skill auto-loads when present:
- `BRAND.md`: who the audience is, what the brand stands for, what to never say
- `VOICE.md`: how the brand sounds, structurally and lexically
These provide persistent editorial context that survives across sessions and propagates to every command.
## Why this exists
Today, persona JSON (from `blog-persona`) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.
`BRAND.md` and `VOICE.md` fix this: one canonical source, loaded by the `blog` orchestrator at the start of every command.