Individual skill
free-tools
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
plugins/marketing-skills/skills/free-tools/SKILL.md
Source commit 02cfefb3a213041de8b80bc659ebc5f17b5e746a
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- No
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- Observed behavior
- Not checked yet
- Last checked
- Nov 6, 2026
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Repository context
- Repository stars (not skill ratings)
- 162
- Repository last updated
- Jun 28, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ai-citation Repository topic
- ai-visibility Repository topic
- claude Repository topic
- claude-skills Repository topic
- geo Repository topic
- skills Repository topic
- dev-gtm Repository topic
- marketing Derived category
- engineering Derived category
- sales Derived category
- writing Derived category
- security Derived category
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SKILL.mdcore · 5,616 bytesreferences/tool-types.mddoc · 4,012 bytes
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# Free Tool Strategy (Engineering as Marketing)
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
## Initial Assessment
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a tool strategy, understand:
1. **Business Context** - What's the core product? Who is the target audience? What problems do they have?
2. **Goals** - Lead generation? SEO/traffic? Brand awareness? Product education?