Individual skill
seo-sxo
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
seo-skills/seo-sxo/SKILL.md
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- Last checked
- Nov 6, 2026
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Repository context
- Repository stars (not skill ratings)
- 162
- Repository last updated
- Jun 28, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ai-citation Repository topic
- ai-visibility Repository topic
- claude Repository topic
- claude-skills Repository topic
- geo Repository topic
- skills Repository topic
- dev-gtm Repository topic
- marketing Derived category
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SKILL.mdcore · 10,163 bytesSKILL.mdcore · 10,163 bytesSKILL.mdcore · 10,163 bytesSKILL.mdcore · 10,163 bytesreferences/page-type-taxonomy.mddoc · 7,375 bytesreferences/persona-scoring.mddoc · 6,353 bytesreferences/user-story-framework.mddoc · 5,694 bytesreferences/wireframe-templates.mddoc · 6,514 bytes
Read excerpt
# Search Experience Optimization (SXO)
SXO bridges the gap between SEO (what Google rewards) and UX (what users need).
Traditional SEO audits check technical health. SXO asks: "Does this page deserve
to rank for this keyword based on what Google is actually rewarding in the SERP?"
## Core Insight
A page can score 95/100 on technical SEO and still fail to rank because it is the
**wrong page type** for the keyword. If Google shows 8 product pages and 2 comparison
pages for your keyword, your blog post will never break through -- no matter how
well-optimized it is.
## Commands