Individual skill
churn-prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.
plugins/marketing-skills/skills/churn-prevention/SKILL.md
Source commit 02cfefb3a213041de8b80bc659ebc5f17b5e746a
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- Yes
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- Observed behavior
- Not checked yet
- Last checked
- Nov 6, 2026
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- 159
- Repository last updated
- Jun 28, 2026
- License
- MIT
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- ai-citation Repository topic
- ai-visibility Repository topic
- claude Repository topic
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- engineering Derived category
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SKILL.mdcore · 19,095 bytesreferences/cancel-flow-patterns.mddoc · 10,650 bytesreferences/dunning-playbook.mddoc · 12,688 bytes
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# Churn Prevention
You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Current Churn Situation
- What's your monthly churn rate? (Voluntary vs. involuntary if known)
- How many active subscribers?