Individual skill

free-tools

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

marketing-skills/free-tools/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 162
Repository last updated: Jun 28, 2026
License: MIT

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ai-citation Repository topic
ai-visibility Repository topic
claude Repository topic
claude-skills Repository topic
geo Repository topic
skills Repository topic
dev-gtm Repository topic
marketing Derived category
engineering Derived category
sales Derived category
writing Derived category
security Derived category

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SKILL.mdcore · 5,616 bytes
references/tool-types.mddoc · 4,012 bytes

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# Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a tool strategy, understand:

1. **Business Context** - What's the core product? Who is the target audience? What problems do they have?

2. **Goals** - Lead generation? SEO/traffic? Brand awareness? Product education?