Individual skill

cro

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.

plugins/marketing-skills/skills/cro/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 162
Repository last updated: Jun 28, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

ai-citation Repository topic
ai-visibility Repository topic
claude Repository topic
claude-skills Repository topic
geo Repository topic
skills Repository topic
dev-gtm Repository topic
marketing Derived category

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SKILL.mdcore · 5,740 bytes
references/experiments.mddoc · 7,850 bytes
references/form.mddoc · 10,115 bytes

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# Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other
2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales
3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)