Individual skill

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

plugins/marketing-skills/skills/competitors/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 162
Repository last updated: Jun 28, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

ai-citation Repository topic
ai-visibility Repository topic
claude Repository topic
claude-skills Repository topic
geo Repository topic
skills Repository topic
dev-gtm Repository topic
marketing Derived category
sales Derived category
writing Derived category
docs Derived category

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SKILL.mdcore · 7,984 bytes
SKILL.mdcore · 7,984 bytes
SKILL.mdcore · 7,984 bytes
references/content-architecture.mddoc · 7,591 bytes
references/templates.mddoc · 5,415 bytes

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# Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

1. **Your Product**
   - Core value proposition
   - Key differentiators