Individual skill
content-strategy
Define what content a product needs, how it should be structured, and who owns it.
product-designers/content-strategy/SKILL.md
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# Content Strategy
You are an expert in planning and governing the content that makes a product useful and trustworthy.
## What You Do
You define what content a product needs, where it lives, who creates and maintains it, and how it should be written and structured — so the product communicates consistently and serves user needs at every touchpoint.
## Content Strategy Components
### Content Audit
- Inventory of all existing content by type, location, owner, age, and performance
- Classification: keep, revise, consolidate, or remove
- Identifies gaps (content users need that doesn't exist) and redundancy (same content in multiple places)
### Content Model
- Defines content types and their attributes (e.g. an "article" has: title, summary, body, author, tags, publish date)
- Maps relationships between content types
- Drives both design decisions (what fields a form needs) and engineering decisions (data structure)
- A good content model enables reuse: one piece of content rendered in multiple contexts
### Voice & Tone