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organic-growth-advisor

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Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.

product-management-skills/organic-growth-advisor/SKILL.md

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## Purpose

Help product managers identify which organic growth path to pursue by diagnosing where the constraint actually lives. This is not a comprehensive strategy tool. It is a fast triage that puts you in the right lane before you start building hypotheses or running experiments.

The four growth paths covered here are drawn from the McKinsey Growth Pyramid (Levels 2 through 5). Levels 1, 6, and 7 are out of scope: Level 1 (existing products to existing customers) is a retention and optimization problem, not a growth motion. Levels 6 and 7 (new industry structure, new arenas) require capital and executive mandate beyond typical product team scope.

This skill does three things and nothing more:
1. Diagnoses where your growth constraint lives using two questions
2. Places your situation on the Growth Path Matrix (customer/market context vs. degree of product change)
3. Recommends one growth path with rationale, a diagnostic question, and a first experiment

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