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lead-magnet-ideas

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Generate 3-5 lead magnet ideas from the brand's assets, graded by effort and power. "what should we give away"

skills/lead-magnet-ideas/SKILL.md

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# /digital-marketing-pro:lead-magnet-ideas

The bridge between content that earns attention and a funnel that captures it.
A good lead magnet is not "an ebook" — it is the specific artifact this
audience would trade an email for, on this topic, from this brand, buildable
with what the brand already has.

## Inputs

- **The topic** — a subject, a campaign, or an existing piece the magnet
  should extend.
- **The brand profile** — audience, expertise, existing assets, funnel stage
  from `~/.claude-marketing/brands/{slug}/`. The best magnets are cut from IP
  the brand already owns: the internal checklist, the template they use on
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