Individual skill
qbr-plan
Prepare a QBR package: goals vs actuals, wins, root causes, ROI, next-quarter plan. "prepare the QBR"
skills/qbr-plan/SKILL.md
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SKILL.mdcore · 7,567 bytes
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# /digital-marketing-pro:qbr-plan
## Purpose
Prepare a comprehensive Quarterly Business Review presentation with performance retrospective, strategic insights, and forward-looking roadmap. Translates raw campaign data into a compelling narrative that demonstrates value, addresses challenges transparently, and builds confidence in the next quarter's strategy.
## Input Required
The user must provide (or will be prompted for):
- **Quarter being reviewed**: Specific quarter and year (e.g., Q4 2025) and the exact date range covered
- **Active campaigns and channels**: All campaigns that ran during the quarter with channels, objectives, and status (active, paused, completed)
- **Goals vs actual results**: Original quarterly targets and actual performance for each KPI — traffic, leads, conversions, revenue, ROAS, etc.
- **Budget vs actual spend**: Planned budget allocation by channel and actual spend with variance explanations