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campaign-audit

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Audit all campaigns running for a brand across channels, with 4-tier triage. "we just inherited this account"

skills/campaign-audit/SKILL.md

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# /digital-marketing-pro:campaign-audit — Cross-Channel Current-State Audit

> **Metrics:** mention rate, citation rate, share of model, share of AI voice, sentiment and the AI Visibility Score are defined, with formulas, in `skills/context-engine/ai-visibility-metrics.md`. Report every score with its formula and its sample size (n).

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This skill produces a single document describing **everything currently running for a brand across every channel** — what's live, what's spending, what's performing, what's leaking budget, what's quietly broken. It's the prerequisite for any informed `/digital-marketing-pro:campaign-plan`, `/digital-marketing-pro:performance-report`, or `/digital-marketing-pro:competitor-analysis` refresh.

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