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counter-narrative

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Build a counter-narrative playbook for a competitor's rebrand, category claim or attack. "respond to their attack campaign"

skills/counter-narrative/SKILL.md

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# /digital-marketing-pro:counter-narrative

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

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## Purpose

Generate a counter-narrative playbook in response to a competitor's strategic positioning move. When a competitor rebrands, launches a new feature with bold claims, creates a new category, runs an aggressive campaign, changes pricing, or announces a major partnership, the brand needs a structured response — not reactive panic. This command analyzes the competitor's move, assesses impact on the brand's positioning, selects the optimal counter-narrative approach, and produces a multi-channel response plan with specific content angles, ad concepts, PR angles, social messaging, and a timeline calibrated to urgency.

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