Individual skill

analytics-insights

Design the analytics layer with script-backed benchmarks: KPI trees, report templates, MMM, cookieless. "define our KPIs"

skills/analytics-insights/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 946
Repository last updated: Nov 7, 2026
License: MIT

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aeo Repository topic
claude-code Repository topic
claude-plugin Repository topic
content-marketing Repository topic
marketing-automation Repository topic
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agent-skills Repository topic
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SKILL.mdcore · 26,706 bytes
SKILL.mdcore · 26,706 bytes
SKILL.mdcore · 26,706 bytes
anomaly-diagnosis.mddoc · 14,029 bytes
clv-analysis.mddoc · 16,081 bytes
competitive-intelligence.mddoc · 13,815 bytes
dark-social-tracking.mddoc · 13,688 bytes
dashboard-design.mddoc · 21,403 bytes
incrementality-testing.mddoc · 14,555 bytes
kpi-frameworks.mddoc · 11,974 bytes
mmm-framework.mddoc · 18,058 bytes
privacy-first-measurement.mddoc · 19,610 bytes
reporting-templates.mddoc · 11,265 bytes

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# Analytics & Insights

> **Metrics:** mention rate, citation rate, share of model, share of AI voice, sentiment and the AI Visibility Score are defined, with formulas, in `skills/context-engine/ai-visibility-metrics.md`. Report every score with its formula and its sample size (n).

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## GA4 "AI Assistant" channel group (added 13 May 2026)

Google Analytics 4 added a new **default channel group called "AI Assistant"** on 13 May 2026 ([GA4 channel groups doc](https://support.google.com/analytics/answer/9164320?hl=en)). When a referrer matches a recognized AI Assistant (ChatGPT, Gemini, Claude, etc.), GA4 automatically:

- Categorizes the session under the **AI Assistant channel group**
- Sets the **Medium dimension to `ai-assistant`**