Individual skill
s4h-communication-audience-modeling
Maps what the audience currently believes, actually cares about, and fears before communicating — because communication fails at the receiver, not the sender. Triggers: 'model the audience', 'audience analysis', 'who am I talking to', 'what do they care about', 'why aren't they getting it'.
skills/s4h-communication-audience-modeling/SKILL.md
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# Communication Audience Modeling
Communication fails at the receiver. The sender almost always knows what they meant —
the question is what the receiver hears, given what they currently believe, what they
actually care about, and what they are trying to protect. Modeling this before communicating
is the most leverage-bearing preparation step there is.
---
## Your Process
**Step 1: Name the Specific People**
Don't model "the team" or "leadership." Name the individuals or segments who will receive
this message. Different people in the same meeting need different models.