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s4h-psychology-persuasion

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Identify the right influence approach and construct it for the context. What actually changes minds and drives action. Triggers: 'how do I persuade', 'how do I change their mind', 'what would convince them', 'how do I get buy-in', 'how do I influence', 'influence strategy', 'how do I pitch this', 'what makes a persuasive case', 'how do I get them to say yes'.

skills/s4h-psychology-persuasion/SKILL.md

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# Psychology: Persuasion

Persuasion fails most often not because the argument is wrong, but because the wrong approach was chosen for the audience and context. A perfectly valid argument presented to someone processing peripherally (low engagement, low stakes in their view) will be ignored. A reciprocity move used with someone who values direct confrontation will backfire. The right influence approach depends on where the audience is, what they need to feel before they can update, and what constraints exist on the relationship. The first question is not "what's my argument?" — it's "who is this person, and what will actually move them?"

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## Your Process

**Step 1: Define What You're Trying to Change**
Be precise. Are you trying to change:
- A **belief** (they think X is false; you want them to think it's true)
- An **attitude** (they're indifferent to or opposed to X; you want them to value it)
- A **decision** (they're leaning toward A; you want them to choose B)
- A **behavior** (they currently do/don't do X; you want them to do/not do X)
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