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s4h-narrative-audience-modeling

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Maps the audience's current beliefs, real goals, fears, and threshold conditions before communicating with them. Use when asked to 'model the audience', 'audience analysis', 'who am I talking to', 'what do they care about', or 'why aren't they getting it'.

skills/s4h-narrative-audience-modeling/SKILL.md

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# Narrative Audience Modeling

Communication fails at the receiver, not the sender. The most common communication failure is not poor evidence or unclear logic — it is delivering a message the audience was not ready to receive, about a problem they do not recognize, to a goal they do not hold. Modeling the audience before communicating means identifying not what you want to say, but what they are able to hear.

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## Your Process

**Step 1: Name Specific People**
Resist generic categories. Not "senior leadership" but "the CFO and CTO who approved last quarter's roadmap". The more specific the audience, the more useful the model.

**Framing check:** Confirm the specific audience and communication context before continuing. State what you've identified — the actual people being modeled and the communication situation — in one sentence, then use `AskUserQuestion`:
- **Question:** "I'm reading this as: [your one-sentence framing of the specific audience and the communication they need to receive]. Is that right?"
- **Header:** "Framing"
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