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aso-competitors

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Use to analyze specific App Store competitors, compare listings side by side, or find keyword gaps between your app and named rival apps with the `aso` CLI. Trigger on "who are my competitors", "compare my app to X", "what keywords does Ring or Headspace rank for that I don't", or "keyword gap analysis", even if the user only names one competitor. Finds competitors via `aso search`, pulls their listings with `aso app`, and diffs keyword coverage against your app into quick-win, defend, battleground, aspirational, and ignore buckets. Not for general keyword brainstorming with no specific competitor in view, use `aso-keyword-research` for that.

skills/aso-competitors/SKILL.md

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# ASO Competitor Analysis

Find keyword gaps and ranking opportunities by looking at who already ranks: not to copy them, but to find what they've validated that you haven't targeted yet.

Preflight: see the `aso` router skill.

## Iron law

**This is gap analysis, not copying.** The #1 app for a term already owns it: chasing it head-on is expensive. The value is in terms *they* rank for that you don't, and terms where you can realistically outrank a specific competitor, not the whole field.

## Step 1: Identify competitors

If the user already named competitor apps, get their app IDs. If not, find them from your own keyword data or a live search:
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