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aso-conversion

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Use to improve App Store conversion assets, the icon, screenshots, preview video, Custom Product Pages, Product Page Optimization, or In-App Events, for an iOS app once people are already finding the listing. Trigger on "improve my screenshots", "app icon feedback", "conversion rate", "custom product pages", "product page optimization", "in-app events", or "why isn't my listing converting even though it ranks fine". Qualitative playbook plus whatever `aso app`/`aso search` can show about the current listing and competitors; it is not about keyword ranking, see `aso-keyword-research` and `aso-metadata` for that.

skills/aso-conversion/SKILL.md

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# ASO Conversion Optimization

Getting found is `aso-keyword-research`/`aso-metadata`'s job. This skill is what happens after someone sees the listing: does it convert a view into an install. `aso` has no visual or analytics data, this is qualitative guidance plus what the CLI can show you about the current listing and competitors.

Preflight: see the `aso` router skill.

## Iron law

**Conversion assets carry no searchable text.** Icon, screenshots, preview video, and Custom Product Page content don't get indexed, so never claim screenshot captions or icon text rank for keywords; treat every recommendation here as a conversion lever only. Conversion rate and ratings are widely believed to feed back into ranking indirectly over time (see `aso`), which is why this work still matters for ASO, just not through indexing.

## What the CLI can tell you

```bash
aso app <appId> --lang en-US        # your own listing: screenshot count context via description, ratings, version
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