Individual skill

aso-metadata

Use to write, rewrite, or optimize App Store metadata, the title, subtitle, or keywords field, for one locale with the `aso` CLI, once you already have or can quickly gather candidate keywords. Trigger on "optimize my metadata", "write my app title", "improve my keywords field", "my app isn't ranking so fix the listing text", "rewrite my subtitle", or "draft a keyword field". Builds a token budget across fields, drafts two to three options, validates every draft with `aso lint`, and logs the shipped change with `aso log add`. If there's no keyword shortlist yet, run `aso-keyword-research` first rather than inventing keywords here.

skills/aso-metadata/SKILL.md

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# ASO Metadata Optimizer

Craft title, subtitle, and keywords field for one locale so they both rank and convert.

Preflight: see the `aso` router skill.

## Iron law

**Never repeat a word across title, subtitle, and keywords.** Apple indexes all three independently and combines their tokens into phrases: repetition burns character budget for zero extra ranking benefit. Validate every draft with `aso lint` before presenting it.

## Step 1: Gather inputs

- Current metadata for the locale (ask the user, or read their fastlane `metadata/<locale>/{name.txt,subtitle.txt,keywords.txt}` if the project has one).
- A scored keyword shortlist. If you don't have one, run `aso-keyword-research` first: don't invent keywords here.