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mailchimp-integration

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Use when integrating with Mailchimp for audience management, campaigns, and automation. Handles API key auth, audience segmentation, and campaign workflows.

skills/mailchimp-integration/SKILL.md

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Sep 11, 2026
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# Mailchimp Integration Skill

## Overview
Integrates a small business with Mailchimp for contact management, email campaigns, and automated follow-up sequences. Uses API key authentication. Designed for agent-mediated use: owners text campaign ideas, agent executes Mailchimp API calls.

## When to Use
- **Import contacts** from CSV/export (e.g., a referral partner list of ~2,000 contacts)
- **Segment audiences** by region, engagement, last contact date
- **Create/send campaigns** (monthly newsletter, seasonal promos, re-engagement)
- **Set up automations** (welcome series, estimate follow-up, post-job review request)
- **Track engagement** (opens, clicks, unsubscribes) → feed back to CRM

## Don't Use For
- Transactional emails (use Stripe/QuickBooks for invoice emails)
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