Individual skill
sop-ecom-ads
跨境电商广告决策层 Skill，Shopee 巴西与 Mercado Livre 专精。读广告导出报表 → 像素级算术（盈亏线 ROAS / 可承受 CPC / 净贡献，含巴西税费）→ P0/P1/P2 分级动作清单。 只建议，不执行 —— 不改后台、不自动调价。当用户要诊断广告、看 ROAS/ACOS、 降预算降出价、广告亏钱分析、大促复盘时使用。中文「广告诊断 / 广告亏钱 / 预算怎么调」同样触发。 NOT for 自动调价机器人、直接写平台后台、视频广告创意制作。
Agents/06_Advertising_Optimization_Agent/SKILL.md
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- ai-agents Repository topic
- cross-border-ecommerce Repository topic
- ecommerce Repository topic
- llm Repository topic
- mercado-livre Repository topic
- prompt-engineering Repository topic
- shopee Repository topic
- sop Repository topic
- workflow-automation Repository topic
- engineering Derived category
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README.mddoc · 12,769 bytesSKILL.mdcore · 4,284 bytesSKILL.mdcore · 4,284 bytesSKILL.mdcore · 4,284 bytesexamples/powerbank_20000mah_ads.mddoc · 23,585 bytesexamples/sample-ad-report.csvasset · 198 bytesprompts/00_system.mddoc · 6,905 bytesprompts/01_funnel_diagnosis.mddoc · 7,610 bytesprompts/02_budget_roi_model.mddoc · 11,831 bytesreferences/actions.mddoc · 3,473 bytesreferences/diagnosis.mddoc · 2,606 bytesreferences/metrics.mddoc · 3,303 bytesreferences/playbooks.mddoc · 3,896 bytesscripts/ad_metrics.pyruns · 16,286 bytestemplates/input_ad_data.mddoc · 4,161 bytestemplates/output_ad_action_plan.mddoc · 5,548 bytes
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# 06 · Advertising Optimization Skill（决策层）
> **定位**：广告的**决策层**，不是机器人。坐在你的数据源（平台广告报表导出）之上，
> 产出「改什么、改成多少、依据是什么」的动作清单。**执行由人决定。**
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## 三条底线
1. **不执行** —— 本 Skill 永远不直接改后台预算/出价，动作清单给人审批
2. **不猜数字** —— 所有指标由 `scripts/ad_metrics.py` 计算，Agent 只解读；怀疑数字 → `[METRIC_SUSPECT]`
3. **不暂停广告** —— 止血手段是降预算降出价；暂停破坏连续性降权重（见 [actions.md](references/actions.md) 铁律）
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