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aeo-audit

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Run a one-time AEO audit of six AI answer engines, scored per surface. "check our AI search visibility"

plugins/indranilbanerjee/digital-marketing-pro/skills/aeo-audit/SKILL.md

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# /digital-marketing-pro:aeo-audit

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

> **Metrics:** mention rate, citation rate, share of model, share of AI voice, sentiment and the AI Visibility Score are defined, with formulas, in `skills/context-engine/ai-visibility-metrics.md`. Report every score with its formula and its sample size (n).

## Purpose

Evaluate the brand's visibility and accuracy across AI answer engines. Analyze how the brand is cited, described, and recommended by ChatGPT, Perplexity, **Google AI Mode** (the conversational search tab; see the AI Mode note in `skills/aeo-geo/SKILL.md`), Google AI Overviews, Gemini, and Microsoft Copilot. Produce optimization recommendations to improve AI visibility.

**AI Mode vs AI Overviews — why both matter:** AI Overviews are the summary block at the top of a classic Google SERP and trigger on a subset of queries. AI Mode is a separate conversational tab (AI Overviews remain the default) backed by Gemini 3.5 Flash with deeper reasoning, follow-ups, and a different citation pattern. The two surfaces often select different sources for the same query; no figure is published, so measure the overlap in your own probe set. Audit both.

**Copilot citation gaps from Bing (13 Oct 2026):** Bing Webmaster Tools → AI Performance → **Topics Portfolio (beta)** lists, per topic, approximate citations across all sites, how many sites are cited, and **Top Opportunity Queries**: grounding queries where other sites are cited and yours is not. It is the first first-party citation-gap list; use its opportunity queries to seed this audit's probe set, and label its figures approximate (Bing does). It shows no clicks, and the tab appears only when Bing has enough data for the site. Source: [Bing Webmaster blog](https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/).