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ab-test-plan

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Plan an A/B test by script: sample size per variant, days to run, stopping rules. "how many visitors per variant"

plugins/indranilbanerjee/digital-marketing-pro/skills/ab-test-plan/SKILL.md

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# /digital-marketing-pro:ab-test-plan

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Dedicated A/B test planning with a structured hypothesis framework, statistical sample size calculation, variant design, and monitoring plan. Produces a complete experiment specification with statistical rigor and clear decision criteria.

## Input Required

The user must provide (or will be prompted for):

- **Element to test**: The specific page, component, or experience being tested (landing page headline, CTA button, pricing page layout, email subject line, checkout flow, form design, etc.)
- **Current conversion rate**: Baseline conversion rate for the metric being tested (or best estimate)