Individual skill

ads-math

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.

skills/ads-math/SKILL.md

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Network or broad shell
Last checked
Nov 11, 2026

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106
Repository last updated
Oct 27, 2026
License
MIT

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<!-- Portions Copyright (c) 2026 Enrique Rocha (@soyenriquerocha) - see LICENSE for original authors · tododeia.com · id er-fd4fa55b -->

# PPC Financial Calculator & Modeling

> Concept adapted from `itallstartedwithaidea/google-ads-skills` (PPC math).

## Process

1. Ask the user what calculation they need (or detect from context)
2. Collect required inputs (from pasted data, exports, or verbal description)
3. Perform calculations with clear formulas shown
4. Present results with interpretation and recommendations
5. Flag any concerning metrics or benchmarks

## Calculators
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