Individual skill
ads-budget
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.
skills/ads-budget/SKILL.md
Source commit a62525be49b44a558b3d5c02751f9227a7490515
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- Yes
- Observed behavior
- Network or broad shell
- Last checked
- Nov 11, 2026
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Repository context
- Repository stars (not skill ratings)
- 106
- Repository last updated
- Oct 27, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ads Repository topic
- advertising Repository topic
- claude-code Repository topic
- claude-code-skill Repository topic
- google-ads Repository topic
- linkedin-ads Repository topic
- marketing-automation Repository topic
- meta-ads Repository topic
- ppc Repository topic
- self-updating Repository topic
- finance Derived category
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SKILL.mdcore · 8,146 bytes
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<!-- Portions Copyright (c) 2026 Enrique Rocha (@soyenriquerocha) - see LICENSE for original authors · tododeia.com · id er-fd4fa55b -->
# Budget Allocation & Bidding Strategy
## Process
1. Collect budget and performance data across all active platforms
2. Read `ads/references/budget-allocation.md` for allocation framework
3. Read `ads/references/bidding-strategies.md` for strategy decision trees
4. Read `ads/references/benchmarks.md` for CPC/CPA benchmarks
5. Read `ads/references/scoring-system.md` for health score algorithm
6. **Validate**: confirm spend data covers ≥14 days before evaluating kill/scale decisions
7. Evaluate budget allocation, bidding strategy, and scaling readiness
8. **Validate**: verify kill list candidates have sufficient data (≥20 clicks or ≥$100 spend) before recommending pause
9. Generate recommendations with kill list and scale list